Search Engine Optimization. You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. However, without taking that crucial SEO step, you are kind of shouting into the void. Yes, you’ll get found other ways, like by sharing posts on your social accounts. But why not try to make every inch of your online presence count?
It’s true SEO can be a frustratingly long play since the process of getting indexed by search engines can take weeks or even months. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.